皇冠体育寻求亚洲战略合作伙伴,皇冠代理招募中,皇冠平台开放会员注册、充值、提现、电脑版下载、APP下载。

首页社会正文

Sony hikes PS5 price on economic pressures, rising rates

admin2022-08-275

皇冠信用盘www.hg108.vip)是皇冠信用盘官方正网线上开放会员开户、代理开户,额度自动充值等业务的直营平台。

FILE PHOTO: PS5 by PlayStation is displayed in a GameStop in Manhattan, New York, U.S., December 7, 2021. REUTERS/Andrew Kelly

TOKYO: (Reuters) Sony Group Corp said on Thursday it was hiking the price of its PlayStation 5 games console in markets including Europe, Japan and Britain following economic pressures including rising interest rates.

Sony said it is raising the price of the disk drive equipped version of the console to 549.99 euros ($550.81) from 499.99 euros previously in Europe with a similar hike in Japan.

ALSO READ: Sony unveils high-end PS5 controller with parts you can mix and match

The Japanese entertainment conglomerate said there would be no price increase in the United States, where it is locked in battle with Microsoft Corp's Xbox, which is aggressively expanding its games subscription service.

"We're seeing high global inflation rates, as well as adverse currency trends, impacting consumers and creating pressure on many industries," Sony Interactive Entertainment Chief Executive Jim Ryan wrote in a blog post.

ALSO READ: Sony facing class-action lawsuit for allegedly concealing PS5 defects

,

皇冠足球社区www.hgbbs.vip)是国内最权威的足球赛事报道、预测平台。免费提供赛事直播,免费足球贴士,免费足球推介,免费专家贴士,免费足球推荐,最专业的足球心水网。

,

The price hike comes as Sony's games business has been squeezed by supply chain snarls feeding into hardware shortages, with the conglomerate aiming to boost PS5 production for the year-end shopping season.

While the price hike "is a necessity given the current global economic environment and its impact on SIE's business, our top priority continues to be improving the PS5 supply situation," gaming chief Ryan wrote.

Sony aims to sell 18 million units of the hit device in the current financial year after selling 11.5 million units in the year ended March.

"Although wide ranging, the PS5 price increases are relatively nuanced and are taking place in markets where the impact is being felt the most with an added layer of squeeze coming from the strength of the U.S. dollar," Ampere Analysis analyst Piers Harding-Rolls wrote in a blog post.

"Microsoft will take advantage of Sony's increase to push its 'value' message," Harding-Rolls added.

($1 = 0.9985 euros)

(Reporting by Sam Nussey; Editing by Edmund Blair, Jason Neely and Ana Nicolaci da Costa)


转载说明:本文转载自Sunbet。

网友评论